Law Business Essentials

Ethical and effective legal marketing is accurate, informative and assists members of the public to find lawyers who can help them with their legal problems. The Code of Conduct governs marketing for the purpose of promoting professionalism and preventing misleading or otherwise inappropriate marketing. The Ethical Obligations sections of this module provide guidance regarding how you can provide useful information to the public in an appropriate manner. 

The marketing Rules are found in Chapter 4 of the Code, and their primary goal is to protect the public from misleading, confusing or deceptive marketing. As a “catch all”, the Rules also state that marketing must not bring the profession or administration of justice into disrepute, and marketing must be in the best interests of the public and consistent with high standards of professionalism.

The Rules apply to all forms of communication in which you may market your legal services, such as:

• social media, including LinkedIn, Instagram or X;
• other online services, including YouTube or blogs; 
• billboards;
• sporting venues; and
• television, radio, and print media;

to name a few.