19.1
Introduction and Objectives

Marketing requires effort and can be overwhelming at times, but it’s an essential part of building and maintaining a successful practice. Lawyers rely on their marketing efforts to attract clients and earn an income. You will be engaged in marketing throughout your career, but your focus may shift over time and with experience. It is often difficult deciding where to start when you are exploring the various aspects of marketing or also when you might need to re-fresh your efforts.  

The objectives of the marketing module are to:  

  • learn about different marketing options;  
  • understand your ethical obligations in relation to marketing; and 
  • help you consider and plan your marketing activities. 


Last modified: Friday, 17 March 2023, 1:55 PM