Opening a New Law Firm

You also will want to spend some time and money developing a website. This doesn’t have to be extensive at first, but it is an important element in your marketing plan and requires time to design. Decide how you want to convey your image to your target audience. Your initial plan can be as simple as a single page with the marketing efforts you will make daily, weekly, monthly and annually. If you are starting a new practice and do not have an existing base of clients, marketing your firm will be critical to early success.

There are many online resources to assist you in creating a marketing plan for your firm. For more information on building your own website and some marketing ideas, you can start with the Law Business Essentials module titled Marketing Considerations and Finding Options that Fit.

Finally, consider whether you want to use social media to market your firm. Social media can be an excellent way to promote your firm and reach potential clients. But there are some risks. Social media can blur the line between your professional and personal lives; it is fraught with misinformation and controversy, and discourse can quickly become hostile. If you plan to use social media to promote your firm, think about how your posts will reflect on you and your business. You’ll want to maintain a professional tone and avoid alienating potential clients by getting caught up in a war of words with trolls – who may actually be bots designed to stoke outrage. For further guidance, you may wish to review the Law Society of British Columbia’s Model Policy on Social media and social networking.